ORIGINAL RESEARCH

What AI says about
local businesses.

Small, transparent studies of real questions and real answers. We share the method and the limits, so you can judge the findings yourself.

Our first field note looks at dental practices in Boulder, Colorado. It is an exploratory snapshot—not a ranking or an estimate of market share.

LET’S MAKE PROGRESS

Make your next observation useful.

Start with the questions your customers ask and record the answers with their context.

Use the observation log